Sunday, December 9, 2007

Car Commercials and Existance

Hello all, it's Paige.
I had a Merchant's of Cool flashback a few days ago while watching TV with my sister. My sister and I were zoning out as a car commercial came on, and my sister mentioned how it was interesting how usually car commericals have great music in the background. The Flaming Lip's alternative rock song "Do You Realize" was blasting during what appeared to be a SUV feature. We came to the conclusion that a lot of commercials these days use music to munipulate us, and that the car commercial was trying to make it appear as if automatically a person would be in touch with alternative music if they were to only buy the corporation's car. I don't know if any of you have heard the lyrics to this particular Flaming Lip's song:
"Do You Realize - that you have the most beautiful face
Do You Realize - we're floating in space -Do You Realize - that happiness makes you cry
Do You Realize - that everyone you know someday will die
And instead of saying all of your goodbyes
- let them knowYou realize that life goes fast
it's hard to make the good things last
You realize the sun doesn't go down
It's just an illusion caused by the world spinning round"

It just made me sad to think that these words that put a lot of perspective on life for me could be twisted around to promote a machine that hurts the environment, and deepens our dependence on oil. I guess it all goes back to what Hayakawa taught us about how words can be used in different ways, and they can unique in their usuage and existance because they can mean completely difference things depending on the audience.

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